About Us

You could say the story of DEDON begins in a hospital bed in Munich in 1990. It’s here, recovering from a devastating blow to the face, that Bobby Dekeyser, the promising young goalie of the bayern munich soccer club, abruptly decides to leave professional sport to pursue his life’s true dream. “I just knew I wanted to be an entrepreneur,” he explains. “I started DEDON right there in the hospital.”
Twenty years on, the company Bobby founded is the world’s premiere outdoor furniture brand, its products setting and continually raising the standard for quality, design and desirability. But the way to today was far from clear from Bobby’s hospital bed. “We had no idea what we were going to sell,” he readily admits. “The idea was just to work with family and friends in a nice environment, creating beautiful things together.”
Hand-painted skies, raffia giraffes from Mada-gascar, an ingenious synthetic fiber — the early days of DEDON were a period of exploration, to put it charitably. Only the fiber, which Bobby had developed with his Uncle Seppi, an expert at plastics extrusion, held any real promise. Supple, attractive and weatherproof, it was perfect for outdoor furniture, thought Bobby. But how to convince the world of this?
In 1991, the answer came. At a trade show in Cologne, Bobby discovered the expertly woven rattan furniture of a Philippine entrepreneur from the island of Cebu. Six days later, a 47-kg roll of DEDON Fiber slung over his shoulder, Bobby was on a plane to Cebu to meet his new friend. Soon after, he and his whole family would relocate to this Mecca of weaving. When finally they returned home, a full six months later, DEDON was an outdoor furniture company.

THE fiber dedon

Perhaps the world’s most luxurious industrial textile, DEDON Fiber is blessed with an exceptional range of properties. Weatherproof, durable, environmentally friendly, inviting to behold and to touch and supple enough to be woven into the artful patterns of the world’s most skilled weavers, it has opened new realms of possibility for outdoor furniture – realms we continue to explore, season after season, in collaboration with some of the world’s most renowned furniture designers.

Bobby Dekeyser first developed the formula for DEDON Fiber back in 1990, the same year he decided to leave professional sport. What was a top-tier goalkeeper from Germany doing in a plastics extrusion factory, cooking up the secret recipe for the world’s first – and finest – synthetic resin fiber material? In fact, it’s not as unlikely a scenario as it might sound. Bobby’s family had already been in the business of plastics extrusion for two generations, ever since Bobby’s grandpa Heinrich Hummer sold his share in a Viennese department store to invest in a plastics production factory near Worms, on the western banks of the Rhine.

Dedon S.r.l

C./ Aragon 285
08009 Barcelona (Spain)

T.+ 34 (0) 93 208 0903
F. + 34 (0) 93 208 0773
E. office@dedon.es

20 years of dedon

It’s not a long time, at least not in most businesses. In ours, though, it’s practically forever. That’s because, simply put, there was no business in woven outdoor furniture before DEDON came along. The first to weave synthetic fiber into luxury outdoor designs, the first to place an absolute premium on quality, the first to become a truly global brand, DEDON revolutionized the business of outdoor furniture from the moment we took production into our own hands. Researched and developed in DEDON labs, fabricated according to our own exacting standards, woven by our master weavers and subjected to 12 rigorous quality assurance checks along the way, each item of DEDON furniture – from fiber to final product – is an expression of our obsession with creating the best. And that’s why, for our customers, 20 years of DEDON means luxury outdoor furniture of unparalleled excellence. But what does 20 years mean to us? Well, we’ll never say no to an excuse for a party. But the truth is, it’s not that big a deal. We’re only 20, after all. Young, fresh, foolish, full of energy and ideas, we’re just getting started.